The Homeowner's Emotional Roller Coaster

If you go to almost any builder's conference, you're likely to see this chart or something like it.

Builders love to share it with their new clients because it is a fairly accurate depiction of the highs and lows most clients experience in the custom home design and building process. 


At the beginning of the design phase excitement runs high. Clients are scouring home renderings and pictures to discover the style elements they really like. There is not much hard work involved and the emotional reward of envisioning a dream home is tangible. 


After working drawings are complete everything seems to come to a halt as the builder gathers bids and works on a final estimate. A low point is reached when the client has been forced to make a seemingly unending stream of design decisions while final bids often add up to more than the client had hoped for. 

Once the contract is signed and work begins, spirits usually soar. Seeing the home take shape is thrilling! “Wow, we’re already under roof after just six weeks! Surely, we can go ahead and plan our housewarming party for, say, four months from now, right?” Well… Maybe not so fast.


As mechanical system installation begins it appears that progress has come to a grinding halt. Also, the builder is pushing hard for those final selection decisions. The realization that the further changes may be impossible (or at least very expensive) creates added pressure.

By the time the drywall is going up decision fatigue is starting to set in. The client has been at this for many months since they first met the builder and the love affair has cooled as the builder has had to say “no” or “yes, but it will cost you” many times. This is usually the bottom of the emotional roller coaster.


As the finish work begins in earnest the mood begins to pick up. The decisions are behind them, and now clients can watch everything come together into a cohesive whole. Sure, we’ll have to reschedule the party, but at least we see the light at the end of the tunnel.


The final stage of punch out seems to take way too long but the mood is still rising as attention is refocused on furnishings and housewares. The party RSVPs are coming in every day.


At Turnstone we are sensitive to the fact that most clients will go through some version of the emotional rollercoaster. We ride that roller coaster with you – we’ve done it hundreds of times. Our clearly defined processes and construction management system are designed to keep you engaged, informed and aligned with daily schedule updates, job logs and photos. We know that an informed client who knows exactly what is coming is less susceptible to those emotional highs and lows!

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The following summarizes how Turnstone expects Project Managers to conduct themselves during a renovation project. Be empathetic. Having strangers tearing your home apart is extremely stressful. Understand that the homeowner’s goal is to get you out of their home as quickly as possible, consistent with quality workmanship. This aligns with our goal of completing the project promptly to keep job schedules intact and protect project margins. Don’t leave the homeowner waiting and wondering. Nothing is more frustrating than not knowing when workers will be in your home. Always assume the homeowner has planned their day around you or the trade contractors. Make sure the homeowner knows the expected start and finish times each day and communicate daily to either reconfirm or notify of changes to the schedule beyond our control. Most importantly, be there when you say you’re going to be! If you say you’re breaking for lunch the homeowner assumes you will be back in an hour. Homeowners do not make a distinction between our performance and the performance of our trade partners – it’s all the same thing to them and they expect us to manage the trades. Confirm trade contractors’ arrival schedule the evening before. Most people understand that things happen, and people are sometimes late. In those cases, let the homeowner know immediately so they can adjust their plans. Over-communicate. Renovations are inherently unpredictable. It is impossible to over-communicate what is going on, problems uncovered and proposed solutions, schedules and progress reports. Daily job logs are essential, communicating in words and pictures what was achieved and what will happen next. Document all important discussions and share that documentation with the homeowner through the construction management portal. Assume the homeowner is busy. Get to the point. If the homeowner is feeling chatty, they’ll let you know. Respect the Owner’s property . The work area should be cleared of the owner’s possessions and furniture. Help the homeowner relocate possessions to a safe area if necessary. Never allow Turnstone personnel or trade partners to enter spaces that are not included in the scope of work unless absolutely required to complete the scope of work. Never lie . Always tell the whole truth – especially if we’ve made a mistake. Once the homeowner stops trusting your word, you will never regain their trust. Don’t “manage” your client. The Project Manager is responsible to make sure the homeowner knows the whole truth. Don’t spoon feed or spin information. Be a straight shooter, even when that is uncomfortable for you or the homeowner. If you think the homeowner is being unreasonable, ask your supervisor to intervene immediately to clear the air, reach consensus and reset realistic expectations. Require decisiveness. Notify your supervisor immediately if homeowner inattention or indecision is threatening the project schedule. It will be uncomfortable to confront the issue, but the homeowner will thank you when the project is done on schedule. The homeowner’s business is nobody else’s business. You will learn a lot about the homeowner and their family during the renovation. Respect the homeowner’s privacy and keep sensitive information to yourself. Clean up. Leave at least 15 minutes at the end of each day to organize materials and clean up construction debris and check the driveway and street for nails and screws. Demand the same of our trade partners. Don’t forget the neighbors. The homeowners can tolerate a lot of disruption because they get a beautifully renovated new home at the end of the project. The neighbors just get the disruption. Introduce yourself to the surrounding neighbors early on and give them your cell phone number. Set realistic expectations and let them know you are aware that the project will inconvenience them. Some neighbors will never be satisfied but that doesn’t mean you shouldn’t try. If a neighbor becomes belligerent, disengage and schedule a meeting with your supervisor and the homeowner to discuss the situation. Conclusion. If you follow these rules consistently the homeowner will become your friend and partner in the project. Ignore these rules and your relationship with the homeowner will quickly deteriorate, making the entire process miserable for you and them.